eDealya

Contact details: 

Chaim Zucker CEO:
chaim@e-dealya.com
052-6815452

Ophir Sweiry CTO:
ophirsw@e-dealya.com
052-5522711

The innovation: 

With eDealya brands boost social community sales by 30%  

The need: 

With such large amounts of their marketing budgets going into social media, brands look for ways to monetize this huge investment and find ways to get direct and quantifiable sales from their huge base of Facebook fans and Twitter followers.

Furthermore, the communication methods between brands and their Facebook fans and Twitter followers are generic and general.

Now that brands have millions of fans they look to manage these relationships and transform them from a generic one-size-fits-all mode into personal, relevant conversation which will lead to a much higher conversion rates

Team: 

Chaim Zucker: Co-Founder & CEO

  • Chaim brings over 15 years of experience. Working with Amdocs for the past 8 years serving in a wide range of senior positions such as: Director of Product Management and Business Development, Development Director for over $100M projects;
  • Prior to Amdocs Chaim was part of Aduva which was acquired by Sun Microsystems for $35M.
  • Chaim holds a B.Sc in Mathematics and Computer Science from the Bar-Ilan university and an MBA from Ben-Gurion university

Ophir Sweiry: Co-Founder & CTO

  • Ophir brings over 10 years of experience in the High-tech industry; Working in Amdocs for the last 6 years in a wide range of senior technical positions; Prior to Amdocs Ophir was with Intel holding several leading technical positions.
  • Ophir holds a B.Sc in Industrial Engineering and an MBA from the Ben-Gurion university
  • Ophir is a captain in the Israeli Special Forces.
The brainwatch solution: 

eDealya enables brands to send the right marketing offer to the right Facebook/Twitter fan at the right time.

Using its’ proprietary algorithms eDealya:

  • Analyzes Twitter tweets and Facebook posts

  • Spots and identifies buying intention and matches it with the relevant offers the brand can propose

  • Serves the appropriate marketing offer to the relevant Facebook fan/ Twitter follower on-time and in-context

Development status: 

Beta Launched April 2011 GA September 2011

Company status: 

Company started operating in January 2011 and recieved a $700,000 seed round of investment from Maayan Ventures.

Approach to market: 

Through our self service portal brands can register and activate the service in less then 60 seconds. Our offering is SaaS based allowing brands to self maintain and manage their campaigns with no need for costly implementations or any IT integration