The Company
Magna B. S. P. Ltd. is a co-project of the entrepreneur Haim Siboni and the Dimona Technological Incubator under the auspices of, and partly financed by, The Office of the Chief Scientist of the Israeli Ministry of Industry and Trade (OCS), was founded in January, 2001. Aeronautics Defense Systems Ltd. and "angel" investors invested in the company.
The Problem
Security became a prime concern of governments, institutions, industries and many others. The subject has been anchored in specific legislation, led by the USA and followed by Europe and rest of the world. Agencies have been instructed to see the issue as critical and urgent and take actions. The World Market for Homeland and Defense Security equipment and services has grown significantly in recent years, mainly driven by the terrorist attacks on 11/9 in the USA and in the last years in Europe and the Far East. Hundreds of billions have been devoted to make the world a safer place. The spectrum includes all aspects of Homeland and Defense security. The activities cover sectors such as perimeter protection, access control, the public protection, equipment and buildings protection and more. There an intense and continuously increasing demand for better security technologies and means.
The Mission
Magna is a Security solutions provider, dealing with the development, manufacturing and marketing of a unique passive electro-optic radar system. Magna's products are optimal for use in perimeter security protection in a very large number of civilian and military targets such as airports and airfields, seaports, borders, security sensitive and high risk facilities like banks, correctional facilities, power stations, refineries, petrochemical and other industries, governmental agencies buildings, military, navy and air force bases, and more.
Market Potential
During the 2006-2015 periods, the Worldwide “total defense” outlay (military, intelligence community, and Homeland Security/Homeland Defense) is forecasted to grow by approximately 50%, from $1,400B in 2006 to $2,054B by 2015. The worldwide Homeland Security (including the private sector) outlay is forecasted to grow by nearly 100%, from $231B in 2006 to $518B by 2015 - assuming no new major attack.
Where the Homeland Security outlay was12% of the world's total defense outlay in 2003, it is expected to become 25% of the total defense outlay by 2015. This reflects a shift which originates from the restructuring of defense budgets in order to be better prepared to address the threats of terror.
Magna's products current world potential market is estimated at 680,000 units equal to $ 47.8 billion dollars.
Technology & Product Description
Magna's patent pending passive electro-optical radar system enables detecting, identifying, tracking and monitoring various targets in a predefined field of observation, measuring their location, distance, size, 3D vector, elevation and azimuth, as to determine the level and type of the threat they pose. The scanning products (in R&D stages) are planned to work in a 360 degrees range for ground targets, allowing for detecting, identifying, tracking and monitoring air small targets such as unmanned small planes as well. The system provides a real time, full 3D panoramic picture of all moving target in its field of observation. The system's unique aspects include its ultra low false alarm rate and ability to measure an object's true distance and dimensions.
Products
6 products in 2 lines: 3 in the Static-Staring products line (already launched for sale) and another 3 in the Moving-Scanning products line (in R&D stages) – total 6 products.
Competition
The Magna's System Products have significant advantages over other competing products, mainly in target accurate detection and target identification with negligible false alarm rate, excellent communication capabilities and operational in very rough conditions.
The Team
Haim Siboni -CEO
Levy Zruya -R&D Manager
Hagai Ortner - Operation Manager
Gideon Rosen- Marketing Manager
All with many years of experience in top executive positions. In addition to Haim Siboni and Levy Zruya, in the R&D Team work 7 engineers and academicians and 3 technicians. All team members have proven high professional skills and vast experience in all relevant technologies and software.
Company Status
Magna products in the Static-Staring System Products Line have recently been launched for sale. Units of the staring Static-Staring System product have been successfully tested by the IDF (green and air force), the Israel Airports Authority (Ben-Gurion Airport), the Ashdod Harbor, and in USA and Spain. First orders from customers in Israel and Abroad are expected soon.
The products in the Moving-Scanning Products Line are in R&D stages, first product planned to be launched into the market by late 2009.
Requirements
The company is currently looking for strategic partnerships and seeking a funding commitment of $5million to complete the Moving-Scanning Products Line R&D, industrialization and launching of marketing and sales.
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