The Company MobiApp has a unique technology with a variety applications based on it – core technology of creating a free local network and over it social network applications for mobiles consisting of free services.
The Product
The leading product of MobiApp is Mingler. Mingler is running in beta site in Tel Aviv.
Mingler enables creating close range social networks which interface the WEB. It should be deployed in social locations like conferences, bars, cafes and close campuses.
When a user enters the social event he will receive a message in his mobile which will ask him if he wishes to connect to the local network, after he confirms he will join the Mingler network. The user doesn't need to have any prior application installed; he will get the application on the spot by the air with no cost (based on Bluetooth).
The Mingler lets the user fill his local profile and in the future this profile will be available on his web social network. The users can send (and receive) personal messages/Instant messaging (like SMS but without charge) to his network friends and of course search, filter etc'. All the users are in the same location which is defined by approx. 100m radius (can be extended with aggregation) are connected to the local network. This creates a free local network.
The Mingler website will provide lots of web/location services to Mingler members for example: getting the location of your friend and sending them free messages from the web, it'll give the option to see who is in specific event and more.
Moreover Mingler will allow the users to interface with their WEB social networks(FaceBook, mySpace, linkedIn…).
The application and the services are free for the users but it is based on ads, this gives advertisers the option to advertise to specific market focused by: gender, location, age, company segment, position in organization etc'. The advertisers will be able to set the ad and the focused target audience from the Mingler web site.
The developing of the technology started at February 2007 and in these days it's running in a pub in Tel Aviv and it was demonstrated in IVA conference at 5/2008. Because of the uniqueness of this technology and applications MobiApp received funds from the Israeli chief scientist.
Competition
Current competition exists in two segments; both don't have the MobiApp approach advantages:
The Team
Yoni Kahana – CEO - Yoni holds B.Sc. (Cum-Luade) degrees from the Technion and MBA degree from Tel Aviv University.
Raanan Nevet – CTO - Raanan Has a B.Sc. in Electrical Engineering, majoring in Computer Systems from the Technion.
Alon Gamliel – VP R&D - Alon holds a B.Sc. in Electrical Engineering from Technion (magna cum laude) and an MA in Computer Science from Tel Aviv University (cum laude).
Oren Most – Member of the Advisory Board - Oren is one of Israel's telecom industry veterans.
Contact