B-Obvious operates in the field of Enterprise and Carrier Networks. The company is developing a digital transfer technology network optimization appliance applicable for all digital networks, including WANs, 3G cellular networks and cable networks.

The Company

B-Obvious is a privately held company offering unique IP traffic boosting solutions. Our patent based products provide ground-breaking traffic boosting ratios of over 400% for internet links, seamlessly integrated appliance and overall reduction of network load. This unique combination of features enables ISPs and Service Providers to virtually multiplex additional network links on existing infrastructure. Our solution is applicable for rich-media and other compressed traffic. Using cutting edge technology, B-Obvious is able to provide real time traffic boosting solutions for heavy loaded network environments. Our product line is unique because of its outstanding optimization ratios, its seamless deployment and network integration.

Internet bandwidth -- the demand for which is growing at a rate of over 40 percent per year -- imposes a mounting burden on ISPs around the globe as they increasingly purchase more high-priced high-speed long-distance international and inter-city links. This demand growth is fueled by faster and broader access technologies, such as vDSL, DOCSIS 3.0, xPON and WiMax, as well as by increased penetration of bandwidth-savvy applications such as P2P, youTube, and IPTV.

B-Obvious is developing a digital transfer technology network optimization appliance applicable for all digital networks, including WANs, 3G cellular networks and cable networks.
B-Obvious’ solution provides ground-breaking traffic boosting ratios of over 400%.
Using its solution, the network efficiency can dramatically increase by:

The capacity on the most competitive routes is getting exhausted. The aggregate demand growth for international bandwidth has grown more than 40% in the last few years. Even the modest growth in the bandwidth demand will soon exhaust the current inventory of un-utilized circuits on many submarine cables.

With an average MRC (Monthly Rate Cost) of over $15k per STM-1 and a total of over 5Tbps of already laid infrastructure today and an estimated 9.3 to 10.4 Tbps needed by 2008 , the international bandwidth market is expected to generates annual revenue of over 12 billion dollars. Assuming that the traffic boosting market will reach 10% of the overall international bandwidth market revenues, we envision the total market potential for a technology such as ours to be 1.2 billion dollars. BObvious aims to capture a significant portion of this market by the end of 2010.

Today, the available technologies that are intended to solve the problem include traffic management (Allot, Packeteer), smart routing (Sandvine), Compression&Caching (Iportent), P2P caching (JoltID, CacheLogic and PeerApp).

Guy Sheffi, Founder – Guy has nine years of experience in management and development of versatile disciplines such as image processing and network optimization.
Ovad Somech, Founder – Ovad has ten years of experience in management and development of network optimization products.
Yossi Kantor, VP Business Development – Yossi brings forty years of experience in managing telecommunication businesses with high-level experience in international companies such as AT&T.
Ariel Caner, Marketing & Sales – Ariel has fourteen years of experience in product management, business development and international sales in the area of networking and optimization devices.

A beta version of the product was tested in several ISPs in Israel and abroad. The tests demonstrated the technical capabilities of BObvious solution, and confirmed the relevance of the unique technical approach to the communications challenges that ISPs face worldwide. Initial sales have started.