The Company
Cellerium LTD is an Israeli based technology company, founded in 2007. The company is developing a platform, which is aimed to enable a widespread development of the Mobile-Web by generating smart interfaces for dynamic Mobile WEB applications.
The Problem
The use of Mobile -Web applications is vastly growing; however, creating mobile web applications today is still a very problematic task. The Lack of development expertise in this field, together with devices fragmentation issues, are major setbacks, which require significant investment of time and money.
- The ever-growing device fragmentation is likely to grow even further, due to the fact that many handsets are becoming more and more tuned and customized for target market segments.
- The development process of mobile applications is complicated, and requires profound knowledge in programming languages, in addition to preliminary experience with varied mobile API's.
- Today’s common mobile applications architecture doesn’t allow rapid changes and high maintenance flexibility, which are basic requirements in the Web environment. Each change in the application forces the end user to download the application once again onto his device.
Market Potential
Any Web and application company, that wants to add a mobile solution to its portfolio by creating an advanced mobile application service with very rich user experience and optimal performance, can use Cellerium’s solution. Cellerium’s platform can fit many types of real-world application and services in various fields, such as Financial Services, Distribution & Retail companies, WEB2.0 companies, Travel and Transportation companies, WEB Portals, Health care applications etc.
Products
Cellerium's platform is aimed to enable a widespread development of the Mobile-Web by generating smart interfaces for dynamic Mobile WEB applications.
Cellerium’s unique platform enables quick and easy development of WEB sites and WEB applications while integrating third party services, such as billing, mobile ads, data storage and streaming into mobile applications, using existing functionality and resources. This is achieved by utilizing a design principle that separates the application's business logic from its presentation layer.
Cellerium's platform provides infrastructure and tools so that individuals and firms can build their customized mobile applications, and move their mobile solution management to professional dedicated infrastructure, entirely on- demand and without software.
Cellerium is approaching new market share for an on demand delivery model of mobile applications, using the PaaS (Platform as a Service) as distribution solution.
Advantages
Maintaining Business focus - Companies using Cellerium's platform can provide top quality mobile solutions for their customers while still focusing on the firm's core business.
Faster deployment – Cellerium’s PaaS solution allows quicker deployment than build-your-own solutions.
Low Cost – Cellerium's PaaS allows developing and maintaining mobile applications without the traditional development and maintenance costs of custom made applications.
Easy Integration – Cellerium's PaaS enables immediate integration with existing resources and services.
Automatic adaptation to varied devices: Cellerium's PaaS provides one generic end user's client, receiving automatically adapted applications from the server. The company using Cellerium's solution doesn’t have to chase after the rapid changes occurring in the mobile device industry.
Competition
Competition today consists of: advanced mobile application development tools (eclipse plugins, netbeans, windows for mobile) mobile browsers/adaptation technology that adjusts large web pages to the mobile device (opera mini, Infogin, novarra) and mobile widgets, a concept which was created in order to overcome the existing and known problems of surfing through the mobile device (Joey, Widsets, Domo).
The team
Ziv Koren -CEO, Former Head of Amdocs Open Innovation, leading Amdocs startup collaboration and investment programs, General Manager at Menta Software, VP Products & Services at Top Image Systems.
Tami Bronner-COO, Founder.Bringing over 10 years of experience in the software industry, mainly as a product manager and software architect. Previously owner of private consulting company to early stage startups, worked in Retalix LTD- managed the international IKEA account, Group manager in eWave LTD. 8200 unit - Team Leader and Project Manager. M.Sc degree in "Technology management", BA degree in Economics and Management, Tel Aviv University.
Asaf Peeri -CTO, Founder 10 years of R&D experience in software development, mainly in the mobile domain. Expert in mobile technologies, Java/J2EE/J2ME and proficient in other technologies like: JSP, Web Services, WAP, JMS, HTTP, SNMP. Previously managed R&D projects at Trivnet, eWave, Emblaze and Amdocs. Profound experience in working with leading global telco and mobile operators in the cellular market and taking products from pilots to production in large scale telco grade environment.
Company Status
Development: Beta version of the platform is available.
Business: Cellerium has formed partnerships with several leading websites in various fields, enabling them to offer mobile email, e-commerce, news and price comparison services. Cellerium provides a total mobile solution to meet each website needs.
Requirements