
The Company
Real Time, Video Product Placement
Ad-Fuse provides a comprehensive solution for monetizing Media broadcasting over Internet, Mobile and TV.
The company has patented a revolutionary video processing technology that enables the embedding of targeted advertising into digital video, in real time while the video is delivered to the user. Ad-Fuse platform includes leading tracking & reporting technology as well as advanced user interactivity capabilities making the product a comprehensive solution that allows content owners, broadcast networks and web sites to monetize their video content over Internet, Mobile and TV, while creating an advertising model that is user friendly and, at the same time, highly effective for advertisers.
The Team
Ad-Fuse is led by a team of industry experts with intense background in High-tech ventures, Video and image processing as well as Internet and mobile advertising.
Ad-Fuse combines not only huge market potential and exciting patent pending technology but also proven business models as well as initial set of strong business partners.
The Market
Traditional content distribution models are facing big challenges due to major industry shifts in the Internet, TV and mobile.
In the Internet domain, decentralized and free distribution models (peer to peer, personal content etc.) are becoming more and more popular. Yet, even huge distribution sites, such as Youtube, are unable to create a robust business models for their on-line video offerings.
According to eMarketer, on line video ad spending will explode to become a 6 billion dollar market or 10% of the total internet ad spending in the next couple of years. This huge market potential is Ad-Fuse initial targeted market.
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